North Yorkshire-based Minskip Farm Shop has been in operation since 1979 but was bought by Emma and Ben Mosey in January 2017. This husband and wife team soon began the process of planning for the future and have found the Innovate2Succeed support programme to be invaluable in the process of developing their vision and strategy.
Emma and Ben had a wealth of ideas about how to grow their farm shop business, but didn’t have the knowledge and expertise needed to bring their ideas to life. This is when RTC stepped in, undertook a Growthmapper Survey to evaluate the key aspects of their innovation management capability and our Innovation Specialist, Andy Taylor worked with the couple to develop an action plan.
The company undertook a vision, mission and values workshop which formed the foundation of their strategy. A strategic planning process was also developed to help the delivery of the vision. Discussions were very fluid and the couple “pivoted” several times in order to arrive at a plan that sat well with their values and would develop the company vision for growth but at a rate they were comfortable with.
“Andy came on board just the right time, we were overwhelmed with the process of taking on a new business. We could see the potential of what we had acquired, but we needed help systematising the existing business to allow us to expand in a controlled, meaningful way.
“The help Andy gave us was invaluable in that process. It gave us confidence and an awareness of where we were as a business, as well as helping us focus on which areas were important to us and where we could add value,” said Emma.
The business is centred around the production of eggs and they have 6000 chickens at their farm located just off the A1 near Boroughbridge. Both Ben and Emma are very passionate about helping their customers re-establish the connection with the food that they eat. A great business pillar for them is the fact that 96% of what they sell is being grown on-site or sourced from within a radius of 30 miles.
Emma added: “Without the support of Innovate2Succeed, our expansion would have been less focused and as a result, we would not have achieved so much in such a short time. We attribute Andy's help in part to our success in winning the Best New Business Award in November at the Deliciously Yorkshire Awards 2017.”
The company now have plans to expand their shop and open a café whilst continuing to promote their open-door approach to farming, which aims to educate and empower the public. To help realise this vision, an egg-themed tourist attraction is under development which will help to drive more customers to the retail side of their business. Customers will be able to see what an ethical egg production facility looks like and interact with the animals and produce. The business owners will no doubt inspire and delight the public with their enthusiasm and knowledge as word spreads about their refreshing and honest approach to food retailing.