Are you considering marketing your product or service in Japan? Do you need a professional market entry plan?
Keys to Japan is a European Commission-funded initiative, managed by the EU-Japan Centre to help a selected European SME that is considering marketing a product or service in Japan. JMEC will help you to develop a detailed and personalised market entry plan for your product or service worth £10,000, £7,000 of which is covered by the EU-Japan Centre and £3,000 by the winning company.
Who is eligible to apply?
Applicants must be citizens of an EU Member-State or COSME Third Country working in a management position for a SME headquartered in the EU or in a COSME Third Country. Applicants must be at least 20 years of age at the date of submission of the application form, and must apply by 31st July 2017. Valid applications will be assessed on the quality of the proposed market entry project, the justifications given for wanting to enter the Japanese market, the potential for a successful market entry of the product / service, and on possible risks and challenges in Japan.
Download and fill in the Keys to Japan Application form for 2017 (Click here to download)
Any questions about "Keys to Japan"? Contact the EU-Japan Centre for Industrial Cooperation (Fabrizio MURA, tel.: +81 3 6408 0281 e-mail: KeysToJapan@eu-japan.gr.jp).
Terms and conditions
In no event can the EU-Japan Centre for Industrial Cooperation be considered liable for the selection or non-selection of any candidate for the "Keys to Japan" programme.
In no event will the EU-Japan Centre for Industrial Cooperation be liable for any advice or information given by JMEC.
In no event will the EU-Japan Centre for Industrial Cooperation be liable for any direct, indirect, special, incidental, punitive, exemplary, consequential or subsequent damages or any loss of business or profits, regardless of legal theory, whether or not the EU-Japan Centre for Industrial Cooperation has been warned of the possibility of such damages, for the use, non-use or omission of any information or advice provided by "Keys to Japan" programme affiliates.
Successful candidates will receive a detailed and personalised "market entry plan" which will remain confidential. Successful candidates have the duty to keep all information received from the Japan Market Expansion Competition confidential unless otherwise stated by the Japan Market Expansion Competition. The EU-Japan Centre for Industrial Cooperation will keep confidential all information provided by the candidates for the application.
"Keys to Japan", the EU-Japan Centre for Industrial Cooperation and the Japan Market Expansion Competition are protected by copyright, logos, trademark, and such other intellectual property rights. In no event the candidates are granted any right, title or interest in the aforementioned trademarks, logos and other intellectual property rights. Any intellectual property right owned by the candidates will remain the property of the candidates.