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Case study: Glushu Ltd.

Dec 21, 2017






Based in Newcastle upon Tyne , Glushu Ltd., produces innovative shoe ware for horses. As the name suggests, ‘Glushu’ uses glue to attach horse shoes to hooves rather than nails and is shown to be less damaging to the hoof wall.

John Wright, founder of Glushu ltd. said: “I came up with the product four and a half years ago, because a friend of mine who is a farrier really wanted to implement the use of the American glue shoe. I made the prototype which he then tried on the horse, and said that we should look to develop the product and research the market.”

RTC North conducted  market research for Glushu which allowed them to investigateand identify the scale of the potential market.. This resulted in Glushu Ltd. making significant steps towards developing their product, setting up a website and establishing loyal working relationships with clients.

“The team at RTC North were fantastic and provided us with the research support we needed to understand the true market potential of our product. Their support and guidance has helped us to get to this stage quicker and I would recommend them to anybody who’s struggling to bring their ideas to life.

“Although, RTC North are UK based, they really opened the scope to the number of horses that could use the product. Their support and involvement has made us re-assess how and where we sell our ‘glushus’,” said John.  

Glushu Ltd. are continuing to grow their business and develop their brand. Following the success of  this product, they have developed a race horse shoe which has received approval from the British Racing Federation. They have also developed shoes for Shetland ponies specifically as well as cows’ shoes.