Cluckhen Brilliant Eggs is a new Free Range brand of omega 3 rich eggs, launched in June 2011 to champion hen welfare and consumer health within the poultry industry.
To create a campain for Cluckhen Brilliant it would be a huge opportunity missed if we didn't make maximum use of the brand name.
'We're Cluckhen Brilliant' may be seen as a little tongue in cheek but not too much to scare away their target audience, using this line with our fun and friendly illustrations kept well within the tone and in line with our initial branding.
"Well I have to say the team at RTC have been Cluckhen Brilliant."
Kenny Wills / Owner, Cluckhen Brilliant Eggs